Grammy-winning artist India.Arie posted it on her Instagram, using the hashtag #DeleteSpotify. The scrutiny only intensified when a video compilation emerged last week showing Rogan repeatedly using racial slurs. Other artists followed suit, including Joni Mitchell and Roxane Gay. 24 when musician Neil Young asked to have his music removed because of concerns that Rogan was promoting skepticism about the COVID-19 vaccines. The company had 31% of the 524 million music streaming subscriptions worldwide in the second quarter of 2021, more than double that of second-place Apple Music, according to Midia Research.

Spotify reports having 406 million active monthly users, up nearly 20% from last year, and advertising has grown largely because of podcasting. Having Rogan on Spotify is like having a political party with Donald Trump as the presidential candidate and liberal Elizabeth Warren as vice president. 'They need to settle up with Rogan, let him go to a home that will be consistent with who he is. The conservative Rogan stands in contrast to the much more liberal musicians who generate the bulk of Spotify's profits, he said. The bottom-line question should be pretty simple for Spotify, said Erik Gordon, a University of Michigan business and law professor. 'This is a big moment of reckoning for entertainment and streaming platforms to see where the window is, what's over the line.' 'There's some real self-examination to be doing beyond Joe,' Wihbey said. The streaming site also has to decide whether offensive words are allowable elsewhere on its app, where songs with racist, homophobic and anti-immigrant messages are available, said John Wihbey, a Northeastern University professor and specialist in emerging technologies. He has the right to say what he wants,' that continues on the line where there is this implicit support to say racist things on these platforms,' she said in an interview before Ek's letter. On race, the choice is between keeping Rogan and sending a message that society has become too 'woke' or showing that Spotify is more attuned to a multiracial society, said Adia Harvey Wingfield, a sociology professor at Washington University in St. Whether Spotify continues to keep Rogan or cuts ties, the decision likely won't sit well with one side or the other in an increasingly polarized country. He said he was 'deeply sorry' for the impact the controversy was having on Spotify's workforce. Looking at the issue more broadly, it's critical thinking and open debate that powers real and necessary progress,' Ek wrote. 'We should have clear lines around content and take action when they are crossed, but canceling voices is a slippery slope. It reportedly paid $100 million to exclusively host the podcast, so dropping Rogan threatens the bottom line but is also a key part of the company's strategy to be a one-stop shop for audio. The letter is the clearest indication yet of where Spotify stands on Rogan's fate with the company.

'And I want to make one point very clear – I do not believe that silencing Joe is the answer.' 'While I strongly condemn what Joe has said and I agree with his decision to remove past episodes from our platform, I realize some will want more,' Ek said in the note. Spotify CEO Daniel Ek said in a message to employees released Sunday that the company would not part ways with Rogan. Joe Rogan's mouth has put Spotify in a tough spot, but the streaming giant is apparently not ready to part ways with the popular podcast host despite intense criticism over his anti-coronavirus vaccine comments and racial slurs.

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